Thursday, August 20, 2020

Bruce Boise - Author of Cold Comfort: One man's struggle to stop the illegal marketing of powerful opioid drugs and save lives - Episode 2069


Cold Comfort is the firsthand account of a pharmaceutical area manager's journey of going undercover to expose his employer's illegal and unethical marketing practices to sell drugs off-label at the cost of human life.

Our nation’s deadly opioid overdose epidemic countries to name news across the country, even as it’s eclipsed by the COVID-19 Pandemic.

In Cold Comfort, Bruce calls attention to the dangerous practices of the pharmaceutical and medical industries and the shortcomings of the FDA to adequately protect the American public. He blew the whistle because Cephalon became addicted to ever-increasing sales profits it could not maintain lawfully through on-label sales of the pharmaceutical drugs it owned.

Key takeaways from reading Cold Comfort, include:
  • How Cephalon/Teva encouraged off-label marketing of its drugs, including one that he believes contributed to the nation’s increase in opioid addiction and overdose deaths.
  • Advice to would-be whistleblowers of all industries and what needs to be done to better protect them from retaliation.
  • A blueprint on how whistleblowers should gather evidence, find legal representation, and build a case against corporate or government wrongdoing under the false claims Act.
  • What needs to be done to strengthen the FDA and the law so that consumers are better protected against the unethical or illegal practices of some pharmaceutical companies.
  • The challenges and opportunities to seeking a life-saving off-label drug application to treat the coronavirus – and what needs to be done to ensure it is safe and effective.
  • The inappropriate relationships and interactions between Big Pharma and the legal system and the medical community.

To learn more about Bruce Boise, you can visit his website at

You can also follow Bruce on the following social sites:

The SuccessInSight Podcast is a production of Fox Coaching, Inc. and First Story Strategies.

No comments:

Post a Comment