Our guest today on Success InSight is Dr. Tom Teague, Author of Online Business Success for Thought Leaders - Part 2.
Tom has spent more than thirty years in a traditional corporate career, leading software development teams to support collaborating engineering communities within large organizations.
Tom introduced us to the four steps to Online Business Success System:
Clarifying Business Strategy
Creating Online Assets
Sprinting to Success
In this episode, Tom shares important facets of Step #1 - Clarifying Business Strategy, including:
Understand the thought leader business - a solo entrepreneur is the “c-suite”.
Seek clarity about your business by exploring the 8 M’s - motivation, money, mindset, market, messaging, methodology, mission, movement.
Engage your audience on your website vs. an information brochure website.
Define your business strategy by defining the customer journey from being a visitor, to a lead, to a customer, and finally, to becoming an advocate.
Click here to obtain a free copy of Tom’s book: https://onlinebusinesssuccessbook.com
To learn more about Tom and his work, you can visit his website at https://www.choicedigitalstrategies.com/
You can visit him on the following social sites:
To learn more about the San Diego Professional Coaches Alliance (SDPCA), visit their website at https://www.sandiegocoaches.org/