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Aug. 30, 2022

Gene Cimorelli & Eddie Rodriguez, First Choice Tree Service

Gene Cimorelli & Eddie Rodriguez, First Choice Tree Service
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Our guests today for this episode of the Small Business Series on the Success InSight Podcast, is Gene Cimorelli & Eddie Rodriguez from First Choice Tree Service.

First Choice Tree Service is proudly celebrating over 30 years of service in the Las Vegas Valley

Gene is a Senior V.P. & General Manager; his responsibilities include sales, as well as business and crew development. He is considered an expert in the fuel reduction of Southern Nevada mountain ranges, working closely with the Nevada Division of Forestry and the U.S. Department of Forestry. He is a member of the Southern Nevada Arborist Group and the Western Chapter of the International Society of Arboriculture.

Eddie is a Senior Arborist and Sales Manager. He has over 20 years of experience. He is a Certified Arborist (WE-3916A) and holds a  Tree Risk Assessment Qualification from the International Society of Arboriculture.

First Choice Tree Service offers a wide variety of services, including Residential and Commercial tree care, around-the-clock emergency services, Landscape Design and Transplant services, as well as Plant Health Care and Grounds Management Services. They are also licensed by the California State Contractors Board and are fully licensed, bonded, and insured.

Questions we chatted about:

1. The State’s mandate (AB356) to remove non-essential turf on non-residential properties by the year 2027
2. Why are you guys so passionate about what you do?
3. Why is First Choice the largest tree company in Nevada?

Ah-Ha Moment

When Gene and Eddie were doing a large project for the Nevada Division of Forestry, creating defensible space and fuel reduction, they realized the impact that they were making to protect families, homes, and the Firefighters who were putting their lives on the line fighting these fires and to know that they had a major impact how they could strategically fight the fires without the loss of lives and homes.


How truly important trees are and their impact on our livelihoods and environment. The importance of this message, especially since the state is getting ready to take water away from us, We cannot let our trees die.

Click here to learn more about First Choice Tree Service on their website and by visiting them on these social sites:

Facebook - https://www.facebook.com/FirstChoiceTreeService/
Instagram - https://www.instagram.com/firstchoicetree/
Twitter - https://twitter.com/1stChoiceTree
LinkedIn - https://www.linkedin.com/company/first-choice-tree-service
YouTube - https://www.youtube.com/channel/UCUn9cmCXeZKDZdIHw6RhFOQ


Tree Care Industry Association (TCIA) - https://www.tcia.org/
International Society of Arboriculture -  https://www.isa-arbor.com

The SuccessInSight Podcast is a production of Fox Coaching, Inc.